BT Brief - Sideshow Agency
Objectives
Raise the profile of BT's "we connect for good" purpose whilst being:
* Authentic
* Relevant
* Supporting
Criteria
* Recap of the brief
* Chosen response
* Strategic overview
* Target Audience
* Visual executions
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Outcomes
Within the process i developed my adaptability skills to think creatively and practically as to how to align BT with a topic/event that is current and relatable for many but fits with the brand purpose and image.
I was challenged with my visual creative skills by trying to mock up content that represented the campaign whilst also aligning BT's tone and identity.
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INSIGHT
Loneliness is a common feeling. It’s easy to forget to check up on someone especially when life gets busy but it's important to stay connected. With super fast broadband, BT makes it easier to be able to reach out to loved ones and to stay connected.
As you get older, you sometimes forget the good old times spent with your loved ones, as life gets busy and there's more distractions, you neglect your loved ones without realising. You don’t see them or contact them as much and loneliness for them can start to creep in. BT provides the services to allow you to connect with your loved ones. In time for mental health week with the theme of loneliness and in collaboration with Mind, BT encourage you to reach out and check up on your loved ones, helping to combat loneliness which is a common mental health issue.
MANIFESTO
EXECUTIONS
With the aim to engage an emotional response from the audience, the visuals highlight the importance of connecting with loved ones, showing representations that the audience can relate to. This effectively projects BT's brand purpose.
COMMUNICATION CHANNELS
