FURTHER PROJECTS
Here are a few other marketing projects I have worked on during my university experience. Check them out below!
Has Instagram become a problematic platform for the representation of body image?
BRIEF:
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3 minute video essay critiquing a recent advertising innovation over the last 5 years
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Including a description, analysis and an evaluation
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Informing solutions and recommendations and why this topic is important in the ad industry
ASSESSMENT CRITERIA:
Theoretical foundation relating to the innovation
Application of theory in practice and critical analysis along side examples to illustrate argument.
Presentation structure and style and visual elements
REFLECTION:
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I chose a topic that I was passionate about and could relate to and used secondary research to support my argument.
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Using critical analysis and persuasive language along with structure made a strong argument with the addition of visual elements to make the video engaging.
I was successful enough to receive a graded first in this assignment!
Young Minds - Meeting donation goal
Creating a media strategy and plan for a chosen case study (Young Minds) as a UK media agency.
ASSESSMENT CRITERIA:
Agency approach to media plan & strategy
Background to the challenge & brand analysis
Media objectives & targeting strategy
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Media strategy
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Tactics & media schedule
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Measurement & evaluation
BRIEF:
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Develop recommendations for the media strategy
Construct with implementational planning details
Outline
measurement and evaluation
programme
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OUTCOMES
This project challenged me to apply my market research into creating an effective media strategy that would achieve the end goal of a target donation set by the brand. I developed my critical and innovative thinking skills as well as organisation and time management of the project.
