Social Media Management Project
Develop a social media strategy for MA Advertising course at Bournemouth University in groups.
OBJECTIVES:
1
Engage critically with the principles, frameworks and theories of relevance to social media management.
2
Formulate a range of different strategic options, appropriate to the organisation and marketing environment.
3
Develop approaches to implementing and managing social media programmes across markets, regions and cultures at both strategic and operational levels.
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EXECUTIONS:
Instagram stories were a crucial element of the campaign to drive engagement from followers and as an easy way to provide quick information.
Using LinkedIn polls drives interaction from followers we chose to use them to discover what content audiences wanted to see.
Some of the content created included advertisements of Bournemouth University's events to encourage & notify followers.
OUTCOMES:
Assessed as a group assignment, individual and group grades were given. Collectively, the graded mark for the project was a first.
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Throughout this project, I learned how to creatively and strategically form a social media presence from scratch. Alongside extensive research and analytical skills I experienced the challenge of meeting the client's needs and working together in a group of 7 different characteristics which developed my communication and team work skills.
