Instagram story posters were designed to promote the campaign each week to increase awareness as we found due to Instagram algorithm, the company's posts would not necessarily show up on everyone's feed. This way maximised exposure to the followers.
This poster was an introduction to one of the lives. It informed the audience about the topic of conversation with a brief overview as well as names of guests who were tagged in the post. This gave the audience a teaser of what to expect from the live.
A hashtag was created in aid of the campaign to try and spread awareness, encourage interaction and create conversation. This hashtag was used throughout the campaign.